Creative strategy + Meta ads for DTC brands
Your next winning Meta ads, written every week.
For brands spending $100k+ a month on Meta. We study the ads already selling for you, then write the next ones and plan how to test them. Your team makes and launches them, so you're never stuck on a few tired ads.
No ad account access needed to start.
Most big accounts run on three or four ads.
A few ads carry most of the spend. Everyone can see they're wearing out, but the next batch takes a month to go live.
Most of that month goes on deciding what to make: which angle, which hook, what the script says. Your designer waits on a brief, and your media buyer can't test an ad that doesn't exist yet.
We write the next batch, ready for your team to make.
How we work
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1
Find what's already selling
We start with your longest-running ads, your customer reviews and the ads that have lasted months in your category. Every new idea comes with the reason behind it.
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2
Write the next ads
Angles, hooks, scripts, ad copy and creator briefs, each one built on an ad or a review that's already working for you.
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3
Test them on Meta
We set up clean tests, read the results straight and move budget to the ads that sell. Or we hand the plan to your own media buyer.
The easy first step
Start with a 2‑week sprint.
A fixed first project, so you can judge us on the work before anything monthly.
- 9 ad concepts: 3 ideas, 3 ads each, with the script or layout and the copy
- 2 hooks or headlines on every ad
- A test plan for your numbers: one ad set per idea, the budget, and when to read it
- Briefs your designer or creators can start on right away, with one round of changes
- A free results read about 30 days after you launch
$1,500 flat
Comes off your first month if you keep going.
Book a 20‑minute callYour team makes the ads from our briefs and launches them.
Recent results, names kept private
- Wellness subscription$0 to $400K+ in sales in its first 3 months, with $200K+ profit.
- Outdoor gear brandZero to $500K+ in ad spend inside a year, at well over 2x return.
- Supplement brandScaled past $2.5M in ad spend in one month of new creative, still above a 2x return.
- 8-figure health brandOne creator ad has kept selling for over a year, still cheaper per sale than anything else running.
Ask us about any of these on the call.
A small senior team, no account managers in between.
Ernest
Head of Creative Strategy · angles, scripts and copy
Natalie
Head of Performance · Meta testing and buying
Whoever you meet on the call is who plans, writes and tests your ads.
Questions we get
Do you need access to our ad account?
No. Your team launches the ads. If you'd like us to set them up, we can with access, but the sprint doesn't need it.
Can you promise results?
No, and be careful with anyone who does before your ads have run. We promise the 9 ad concepts, the test plan and the delivery date. The 30-day read shows us both what's working.
Do you make the ads too?
We write them. Your designer or creators make them in your brand's look, from briefs detailed enough to start on the same day. The free mock-ups we show before you sign are there so you can judge the ideas first.
We already have an in-house team or an agency.
Good. They keep making and launching. We hand them the angles, scripts and briefs, so their time goes on making ads instead of deciding what to make.
What happens after the sprint?
We read the results with you about 30 days after launch, then quote monthly work if it makes sense. No lock-in on the sprint.
See what we'd make for your brand.
Book a 20‑minute callNot ready for a call? Email your store link to ernest@phlexhq.com. Within 48 hours you get 3 ad ideas built from your best ads, free. We take 5 brands a week.